4 Things to Consider When Designing a Shopping Mall

4 Things to Consider When Designing a Shopping Mall:

The number of shopping malls has been increasing at a high rate in the last decade. Recent research reveals despite the increase, 60% of the mall developers still to not know what to consider when designing a shopping mall.

Most developers especially the first time mall developers always have mall building as their dream project. This project is known to start with great fervour and enthusiasm. However, this dream project will at times turn to be a nightmare whenever reality strikes and the developers realize the mistakes they have made are not reversible. In most cases, the pillar of all problems is disorganized design approach and improper planning. Such problems would arise when one designs the mall and opts to build without understanding or having enough knowledge on the requirements. Here are four simple steps you need to consider when designing a shopping mall.

1. Go With the Right Advice

We all agree that the shopping mall exterior design is a learning curve that is similar to any type of retail. However, it is difficult to get everything right at the first time. By considering all the complexities involved, it would be advisable to appoint a shopping mall specialist. This specialist will be responsible for bringing in depth knowledge, experience, understanding and expertise in several aspects of the shopping mall. One can easily say that these individuals have grown to become experts by the number of mistakes they have made and their ability to learn from such mistakes. The experts can either be a group of professional or an individual.

2. Clarity in the Concept

It is very important that you have the correct shopping mall concept worked out. There are several factors based on the type of concept such as Demographics, Size of the land, Customer expectations, Geographic conditions and market survey that will help in determining whether the shopping mall will be a stand alone or be part of the larger mixed development use. All the data from the research and factors will play a crucial role in helping identify the mall concept and the data interpretation will help in determining the mall size, positioning, direction, etc. It is important that the vision of the mall be shared with all the mall stakeholders including architects.

It is important that the concept of the project is shared with all the deign partners to ensure they are in complete sync with what the developers expectations are.

3. Choosing the Right Architect

The mall culture was inspired from the west. It is therefore natural for most of the developers to hire international architects who have lots of experience in designing the shopping malls. However, the decision to appoint international architects is still confusing for most of the developers as they do not know if they should hire renowned local architects or go for the international architects.

It does not matter what you go for, the most important thing is that the architect assigned the job should have in depth knowledge and understanding of the retail architecture and should also have hands on approach on the local market trends and shopping habits.

4. Design Brief by the Architects

Whenever the mall design fails, the architects will always be held responsible for the down fall. Though this might be true at some extent, it is important that you understand the design of the architecture can only be as good or as bad as the brief of the design provided to him. It is therefore very important that the right brief is issued to the architect and his team since this is the most critical touch point in the process of designing the mall. The architect brief should be very easy to understand.

All the expectations and requirements should be clearly listed down.

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